Devanshu
Shah

Currently a Product Associate at Genuin, working at the intersection of product, engineering, and revenue to turn the needs of global tier-1 customers into shipped integrations. Skilled in product strategy, product discovery, and problem framing, with a track record of coordinating cross-functional teams, authoring specs and PRDs, building technical product demos, and driving go-to-market for enterprise partners. Over the past ~4 years at Genuin, I have grown from product research into owning strategic customer integrations for partners such as iHeartMedia, TED, McClatchy, and Carlist, improving partner satisfaction through SDK feature expansion, self-serve onboarding, and product development aligned to real user feedback. Most recently, I have been working on-site with iHeartMedia to align with North American business hours and drive integration delivery directly with their teams.